Nadia Shouraboura started working for Amazon in 2004. She went on to be invited into the elite “S-team” of Amazon managers – the senior managerial board. But when she first started, she thought she was going to be immediately fired.
“I made the biggest mistake of my life during our Christmas peak,” she says.
Shouraboura had ordered key products onto warehouse shelves that were too high. It would take time and money to get the right products off the shelves.
“I came up with a clever way for us to lose as little money as possible, and sort of fix the problem. But when I talked to Jeff about it he looked at me and said, ‘you’re thinking about this all wrong.
Bezos has many critics. Last month, a bombshell article from ProPublica claimed to have seen Bezos’ tax returns – and alleged Bezos paid no tax in 2007 and 2011. It was a stunning claim about the world’s richest man.
Other negative stories about Amazon, its ruthlessness, its claims of monopolistic behaviour, haven’t helped Bezos’ reputation.
However, many people who work closely with him don’t recognise the characterisation that he is uncaring or selfish.
For them, he is a business visionary – a man with a singular focus who has created a legendary work philosophy and a company worth almost $1.8trn (£1.3tn).