The Coca-Cola Africa Operating Unit has appointed Debra Mallowah as the new Vice President for the East and Central Africa Franchise, effective February 15, 2021.
Mallowah is expected to oversee the development and implementation of business strategies across the East and Central Africa Franchise.
“Debra is a highly accomplished leader with a wealth of experience gained within leading multi-national organizations. She has a strong track record of driving growth and is a versatile leader with deep understanding of customers and markets in Sub-Saharan Africa. She has held senior leadership positions in fast-moving consumer goods, including the beverage industry, manufacturing, and technology companies and I am confident that she will lead the Coca-Cola Franchise in its next phase of growth,” said Bruno Pietracci, President Coca-Cola Africa Operating Unit.
Mallowah joins Coca-Cola from Safaricom Plc where she was the Chief Business Development Officer and played a key role in developing a blueprint for entry into new geographical territories and expanding the business to new growth areas.
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“My vision is to ensure that the Coca-Cola brand continues to refresh our consumers lives and make a difference in communities we operate in. A lot has changed around the environment we operate in especially in the last one year driven by the ongoing pandemic, but there many growth opportunities for the Coca-Cola business and that is my focus,” said Mallowah.
She was previously the General Manager for East and Central Africa at GlaxoSmithKline, Vice President at Unilever with responsibility for Sub-Sahara Africa, Group Marketing & Innovations Director at Diageo East Africa (East African Breweries Limited) and Regional Marketing in Diageo in the United Kingdom.
Mallowah holds a Business degree (Honours) from the University of Nairobi and completed an Advanced Management Program from the IESE Business school in Spain and an Executive Program on Fintech Innovation at Said Business School, Oxford University.
Mallowah will be taking over from Phillipine Mtikikiti who served as the Coca-Cola Vice President & General Manager of the East and Central Africa Franchise since June 2019.
Phillipine has moved on to take up a similar role for the South Africa Franchise in Johannesburg.
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