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Carrefour seeks partners for its branded products

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Carrefour seeks partners for its branded products


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Shoppers at a Carrefour branch in Nairobi. FILE PHOTO | NMG

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Summary

  • Carrefour said makers of fast moving consumer goods and dry food items could take advantage of the offer.
  • Local retailers have been riding on this model to push sales, while also offering producers an avenue to increase sales.
  • The deal that could benefit little known small and medium enterprises also seeks non-food items such as mattresses, blankets, duvets, pillows, socks, towels, plastic products, cleaning tools, gas cookers, cooking pots and wooden kitchenware.

French retailer Carrefour is seeking partnerships with manufacturers and distributors to package products in its name and colours.

Carrefour said makers of fast moving consumer goods and dry food items could take advantage of the offer.

Local retailers have been riding on this model to push sales, while also offering producers an avenue to increase sales.

The deal that could benefit little known small and medium enterprises also seeks non-food items such as mattresses, blankets, duvets, pillows, socks, towels, plastic products, cleaning tools, gas cookers, cooking pots and wooden kitchenware.

Similar deals include production of tissue paper, fresh milk pouches and packaged sugar.

In its dispatch to local businesses, Carrefour said a virtual meet co-hosted with Kenya Association of Manufacturers (KAM) was planned this Friday to discuss pertinent issues that hamper business-to-business linkages between retailers and goods suppliers.

According to KAM head of corporate communications and marketing Sally Kahiu, the conversation will also tackle payment questions, a thorny issue blamed for souring relations between suppliers and retail operators.

“We will create synergies that promote supplier-Carrefour partnerships to ensure local sourcing takes shape across all its outlets in Nairobi and Mombasa as well as look into export linkages while riding on Carrefour’s global network,” she said.

12,225 STORES

The French retailer whose local franchise is owned by UAE-based Majid Al Futtaim boasts 12,225 stores in over 30 countries.

Their network could also benefit flower and horticultural producers who export to auctions in Europe at wholesale prices for onward sale to retail stores.

Private label products allow stores to offer their customers lower prices since goods are directly sourced from select manufacturers who agree on mode of packaging and pricing to drive sales.



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