Apple Music has launched the Isgubhu which is set to cater for the African dance and electronic music lovers.
Africa’s Dance & Electronic music scene has become a global sensation over the last few decades.
“Apple Music has been a long term supporter of the incredible works done by the African music personnel. This platform will advocate for the culture of the African people.” said Stephen Campbell, Apple Music’s Global Head of Dance and Electronic music.
Isgubhu is derived from a Zulu word meaning beat and its main aim is to honour the music genres in Africa.
Get breaking news on your Mobile as-it-happens. SMS ‘NEWS’ to 20153
The possibility of this campaign was without a doubt made known by the music maestros in the continent.
Sub-genres will also be placed under Isgubhu, a move which is meant to elevate seminal African Dance and Electronic albums for easy findings.
Isgubhu will house a collection of playlists such as Spotlight On: – a focus on boutique African dance & electronic labels, Isgubhu Voices which focuses on the best Dance and Electronic tracks that feature vocals, and an overarching genre playlist that is currently curated by Black Coffee, the first Isgubhu cover star.
“It’s a true honour to be titled as the very first Isgubhu hero artist . Home is everything and the absolute core of my being. My mission is to bring the sounds of South Africa to the world..”Black Coffee.
A spotlight on Isugbhu By will enable one hand picked artist curate their favourite African Dance and Electronic albums to feature for the month.
DJ Laz who has been picked as the first artist expressed his gratitude to his fans and also apple for the relentless support quoting that it has always been his dream to go global with his work.
Dj mixes in the continent will also be inclusive in the Isgubhu.
“Apple Music has always shown interest in my labels and the independent music they showcase from incredibly talented artists around South Africa.” – Kid Fonque, founder Stay True Sounds.
“It’s been my vision & dream to take my music further across borders. Apple Music amplified the reach by supporting my music on editorial playlists, making sure I’m heard by the audience that relates to the picture I’m painting.” added Cornelius SA.