Throughout February, Apple is bringing customers a variety of ways to celebrate Black History Month across its products and services.
February is known as Black History Month and to celebratue it, Apple is bringing its customers a variety of new and updated collections and exclusive content that highlight and amplify Black creators, artists, developers, and businesses. From curated features across the App Store, Apple Music, the Apple TV app, Apple Books, and Apple Podcasts, to new Apple Maps Guides, and the Apple Watch Black Unity Collection. Here is a look at what is in store across Apple’s products and services this February.
Throughout February, users can visit the App Store Black History Month Hub, which will spotlight Black-owned businesses, developers, entertainment and gaming apps, and social justice apps. The App Store will also feature stories with Black developers discussing the importance of representation in apps and games.
2. Apple Music
To honor the Black artists, moments, and movements that have shaped global music and pop culture, Apple Music will launch a monthlong experience across Apple Music, Apple Music radio, and Apple Music TV that highlights some of the most remarkable musicians spanning jazz, blues, soul, gospel, R&B, pop, and hip hop. Throughout February, Apple Music will also feature curated playlists, essays, original videos, and more from Black influencers, musicians, authors, and directors, including Erykah Badu, Naomi Campbell, Common, Ava DuVernay, John Legend, Tracee Ellis Ross, and Jaden Smith.
3. Apple Books
A broad new collection on Apple Books will highlight great books and audiobooks by Black authors across a variety of genres, including literary fiction, history, memoirs, and books for young readers. Apple Books will also put a spotlight on both authors and narrators, with a special feature in which new authors, such as Jordan Ifueko, Robert Jones Jr., and Brandon Taylor, discuss their recent releases, and another feature in which celebrated audiobook narrators, including Adjoa Andoh, Guy Lockard, and Bahni Turpin, dive into some of their favorite narrating experiences.
4. Apple Watch
Apple is introducing the Black Unity Collection, designed to celebrate and acknowledge Black history and Black culture. The collection includes a limited-edition Apple Watch Series 6, the Black Unity Sport Band, and a Unity watch face. As part of this effort, Apple is supporting six global organizations to help advance their missions in promoting and achieving equality and civil rights in the US and around the world: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund, Inc.; and Souls Grown Deep.
The Black Unity Collection pays homage to the rich tradition and craft of quilting in the Black community and celebrates the colors of the Pan-African flag: red for the blood that unites people of the African Diaspora and was shed for their liberation, black for the people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa, the Motherland. The Black Unity Sport Band is made from individual pieces of colored fluoroelastomer, which are assembled by hand and compression-molded into one. The Unity watch face displays an ever-changing pattern that dynamically shifts as Apple Watch moves, creating a unique face for everyone.
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